Inbound Marketing

Part One will work on the Attract and Convert portion of the funnel, including:
1. Reiterate your audience target. Who are you going to attract? Tell us who they are and where you will find them. And with what messages you hope to pull them in to read your blog posts and click on your CTA, call to action. And then to eventually convert and download the content offer you are presenting them.
  1. My target audience is families and business owners. These are obviously 2 very different audiences, but a lot of the same inbound marketing tactics can be used to draw in the intended audiences. The intended audience is all over the United States. Focuses will be in major cities that have large populaitons of people of all ages. The point of 42 & Co. is to promote a luxurious experience while still capitalzing on the All-American family fun feel of a baseball game. For the business man, it is the hope that our inbound marketing strategies display a feeling of comfort and luxury during your stay. We want our messages to relay the feeling that everything is taken care of. All the guest has to do is kickback and relax and enjoy a baseball game.
1. Keywords to focus on (give 10 keywords). These keywords will be used to attract your target audience, through organic search and also through paid media.
  1. Luxury
  1. Hotel
  1. MLB
  1. MLB Fan Experience
  1. Family activities in ( ______)
  1. Corporate event venues in (_______)
  1. Baseball fans
  1. Live events near me ]
  1. Restaurants near me
  1. Best hotel in (______)

Types of content that will resonate with your audience. Knowing your audience very well, what types of content can you give them that will build loyalty to your brand? Or make them aware of your brand as something they may enjoy? Give us some examples.

The blog will be especially resonated for the target audience of families. Facebook is a huge platform for moms, and the goal is to have the blog links posted and go viral. The loyalty will come from the confidence that 42 & Co. will provide family friendly experiences to guests that come to stay. Knowing that there are experiences including baseball, but also beyond baseball will give parents the confidence that all of their children will be able accommodated in some aspect towards fun. Growing up in a large family, there was always disagreements to which resrurayt we should eat at. A resort like 42 & Co. ensures the fact that the options are there, and parents will find comfort in that.
- Give 3 blog topic ideas, include headline and summary paragraph of each blog post. Make sure you clearly explain what each post is about and how it will attract readers.
  - 42 & Co. Offers the Businessman’s Dream Stay
    - The blog post will focus first on a man’s love for the sport of baseball. It will focus on the stresses of life and how baseball is an escape for so many businessmen. Later in the blog post, the focus will shift to how 42 & Co. accommodates business men when they are in town. Whether they are locals or frequent travelers, this post will give them the confirmation that their business trip should be enjoyable, and a no-pressure experience. They will be able to catch a game, grab a beer, and let 42 & Co. take care of the rest. Another strong suit of 42 & Co. is the ability to accommodate a single man, or an entire company. The opportunities are endless, and it is this blog post that will really demonstrate 42 & Co’s abilities.
  - “Family Values” – The 42 & Co. Way
    - This blog post will feature different employees within 42 & Co. They will give t4estimonials as to what their experience has been working at 42 & Co. The point of this post is to emphasize how we are a family and we treat each other as a family. Whether you are an executive or a janitor, everybody is a part of the 42 & Co. family. We want people to recognize the community feel we provide, and really tap into that family atmosphere. We want our guests to WANT to bring their family to 42 & Co. and the blog post will allow that to happen.
  - “More Than The Game” – 42 & Co. Beyond the Baseball
    - This blog post will focus on things to do at the resort beyond going to the baseball game. Although the point is to enhance the baseball fan experiejce through luxury, 42 & Co. has amentities that go beyond the game. Casinos, Pools, Resturaunts, Live Entertainment, its all there. Now we are using this blog post to showcase it. The post will include guest testimonials from their previous stays.
- One content offer idea – the content offer is the piece of content you give your audience prospect, once they give you their name and email, and possibly phone number. It needs to be laser focused as something they want and are interested in. Here is an article on the topic. You can Google more to read about what makes a great content offer.
  - The content offer will be a personalized baseball with the guest’s name on it. Each time they submit their info they will be directed to a prompt that allows them to personalize the ball to how they want.
  - What is the download? (this is the actual PDF or item they download – explain what it is and says.)
    - The download will be a 20% off coupon for a guest’s first time staying at a 42 & Co. resort.
  - What is the call to action? Include call to action headline and supportive text (two sentences. the CTA is the words that will get their attention and get them to click.)
    - BOOK NOW FOR SPECIAL DISCOUNT. Because we appreciate our fans so much, we want to offer them a 20% discount code at checkout. Enter code FANAPP20 at checkout.

How will use social networks to promote your content, one paragraph description for each social network. Be specific and make this great!

Blog links can be shared to Facebook and Twitter. Those platforms have the ability to share posts to friends/ followers they have. On Instagram, we can take quotes from the testimonials and make them graphics. Words such as “Family” and “Luxury” will be featured on the Instagram and will be visually appealing to the eye.

INBOUND PART TWO

Hi Mr. Johnson,

Thank you for your interest in using 42 & Co. Chicago as the destination for your next work event. We are more than prepared to accommodate all 50 of your employees. You’re in luck! The weekend you have chosen the Cubs have a home game at Wrigley Field. If you decide to confirm reservations, we would love to assist your group in discounted tickets to the game. Attached you will find a flyer with a code that you can use for 20% off if you decide to confirm your reservation

Hi Mrs. Abraham,

Thank you for your interest in 42 & Co. We have the perfect family friendly atmosphere, and we cant wait for you to experience the 42 & Co. culture. Chicago in the Summer is perfect weather, and 42 & Co. is the perfect spot. The Cubs are in town and WrigleyVille is ready for baseball season after a long off season. We want 42 & Co. to be your one-stop destination for all things family fun. Attached you will find a coupon for 20% off your stay If you choose to stay with us in the future. Keep in touch.

To the Rickett Family,

As the Owners of the Chicago Cubs, we want you to feel at home at 42 & Co. Because of that, we have reserved the Presidential Suite for the weekend you will be in town. Here in Houston, we like to practice Southern Hospitality, and we want to host you as best we can. With that said, Saturday night we have entirely shut down our Sluggers Steakhouse, and will make the restaurant completely open to you and your guests. Please let us know when you confirm your reservations, as we would like to greet you with a few surprises. Looking forward to hearing back from you.

Call to Action: In first 2, the coupon code FANAPP20 is the code they can use. For the owner family, the incentive is the closing of restaurants to make their experience feel more personal. By adding these it makes the guests more obligated to make the reservation.

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