Paid Media

  1. Choose up to 5 channels will you use for paid. This can include both PPC and paid social (ie. Google, Facebook, Twitter, Linkedin, Yahoo)
    1. Google 
    2. Public Transportation 
    3. Facebook 
    4. Instagram 
  2. Give us the specific targeting for your campaigns (demographics, location, etc.)
    1. Two main demographics – Families & Businessmen 
    2. The location varies alot due to the fact that Major League Baseball parks are spread across the United States and into Canada. The benefit lies in the fact that most MLB Stadiums are in major cities. Most of the targeting for our campaigns will be in major cities. Timed Instagram posts, Billboards, Digital Signage, and Public Transportation will be main targeting. 
    3. We will target season ticket holders also. They will have access to deals and other special perks at their respective park as well as other 42 & Co. Establishments
  3. What keywords will you buy for PPC campaigns, be specific and list them all in detail, both long and short tail keywords
    1. MLB Hotels
    2. Hotels near (    ) Stadium 
    3. Planning a trip to (     ) Stadium
    4. What to do in ( city )
  4. Create 3 ad concept ideas (text or image) to show how your ads will work. This can be promoted social posts too.
    1. The first as will be on the side of all CTA buses and trains in the city. It will feature our slogan “The Fan Experience, Reinvented”. There buses will be entirely wrapped and have at the bottom the URL to the 42 & Co. website 
    2. The next ad will consist of paid media on Instagram. Similar to what was done with Fyre Festival, we will pay renowned athletes of all different sports to post the same picture of the 42 & Co. logo on their Instagram feeds. The post will take place at the same date at the same time and we create a social media frenzy. The posts will appear on the viewer’s instagram ads as a sponsored post, and provide a link to the 42 & Co. Website. 
    3. The last target will be towards large digital signage in big cities. For example, having an advertisement for Times Square and other well known spots to post the 42 &Co. Logo at. 
  5. give a detailed paid media budget (r ) Resource #1 for Paid Media Resource #2 for Paid Media PPC Budgeting Guidelines
    1. For the click word ads, we will pay between $1 and $3 per click ad depending on the length of the word. 
    2. The CTA advertisements will cost us $50,000 for a 4-week advertising. The ads will go up in April, right as baseball seaosn is startring.
    3. Our Instagram drop will be the most expensive. We have budgeted $600,000 to be budgeted between all of the paid promotions. We will have the drop the day before Opening Day of the 2020 Season. 
  6. What are three goals you plan to achieve from your paid campaigns?
    1. The first goal is to obtain more brand awareness. We want people to recognize the 42 &Co. Brand
    2. The next goal is to increase sales through our paid advertising. 
    3. The last goal is to use the Google click keywords we purchased to increase traffic to the 42 & Co. website
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